Market Research and Analysis for Tech Industries

CU Boulder places market research in the setting of technology businesses. Consumer and business buyers, market structure and data-driven decisions help connect technical features with the people who might value them. It suits engineers, technologists and marketers who want to understand the commercial questions around a product and avoid treating technical novelty alone as evidence of demand.

What you will learn

• Compare consumer and business markets for technology.
• Explore market-research methods and buyer behavior.
• Connect data with technology-marketing decisions.

Who this suits

Beginners interested in technology markets. Any academic-credit pathway has separate admission and enrollment conditions; an ordinary course completion certificate does not itself establish degree credit.

Before you enroll

Review the industry and stage of business used in the examples. Product marketing, product management and sales have related but different responsibilities. Check course-level access and certificate terms separately from any full specialization. Use invented product information in public exercises, and treat research findings or launch plans as hypotheses that require evidence rather than assured business results.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Choose an imaginary technical product and compare its consumer and business buyers. Define a research question for each and explain which data would help assess demand without exposing confidential product information.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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