Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

IE Business School examines integrated marketing communications across planning, message design and channel choices. Public relations appears within a broader mix that includes advertising and digital activity. It suits learners who want to understand how PR can support a coordinated communication plan, while recognizing that this course covers more than media relations alone.

What you will learn

• Explore the integrated marketing-communications process.
• Compare advertising and message-design choices.
• Position PR within a wider communication mix.

Who this suits

Beginners interested in marketing communications and coordination across channels; no prior experience is required by the provider.

Before you enroll

Build a communication plan around verified information and a clearly identified audience. Check factual claims, permissions and disclosure requirements before using material publicly. Practice with fictional organizations and incidents; course exercises do not create media relationships or guarantee coverage. In a real crisis, coordinate communication with the people responsible for the response.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Plan a fictional launch using two communication channels and a PR activity. Explain each activity’s purpose, how the messages connect and how you would avoid contradictory claims.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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