YouTube Marketing: Grow Your Business with YouTube

This course treats a YouTube channel as part of a business-marketing workflow. The published topics connect channel optimization and video content to funnels and paid promotion. Bonus production material supports the practical work, although it does not replace a dedicated editing course.

What you will learn

• Connect channel content to a business goal
• Plan a video-led customer journey
• Understand YouTube advertising concepts
• Improve basic video-production decisions

Who this suits

Useful for someone with a business or brand and a concrete reason to publish videos. The provider expects a YouTube channel and an advertising account for the paid-promotion sections.

Before you enroll

The listed update is April 2024 and some requirements use the older AdWords name. Check present Google Ads workflows and policies. Advertising spend is separate, and channel growth depends on more than course completion.

Enrollment is paid through Udemy. A completion certificate follows Udemy's course terms; it does not confer a professional qualification. Check current pricing and access before enrolling.

Put it into practice

Plan a three-video sequence for a fictional service. Explain the audience question, next step, and measurement for each video before considering paid promotion.

Source and review

This overview is based on the provider's published information, checked on 11 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Udemy.

How YellowCourse describes and checks learning resources.