Learn Facebook Ads from Scratch - Get more Leads and Sales

Obaid Kazi develops Facebook advertising from Ads Manager into audience and copy decisions. Competitor research and audience information support custom and lookalike audience work. It suits learners who want to connect campaign setup with an explicit understanding of the customer rather than select targeting options without a clear offer.

What you will learn

• Explore Ads Manager and advertisement copy.
• Research audiences and competing offers.
• Compare custom and lookalike audiences.

Who this suits

Learners beginning Facebook advertising; check eligibility and access requirements for audience and account features.

Before you enroll

Ad spending is separate from tuition. Plan campaigns in drafts and use a controlled budget only after checking tracking, permissions and platform policies. Interfaces and targeting options change. Treat provider revenue examples as individual examples rather than typical results, and evaluate lead quality alongside clicks. A course completion certificate does not establish advertising profitability.

Udemy offers paid purchase or subscription access depending on the current course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Check current access terms and any separate software or material costs before enrolling.

Put it into practice

Describe a fictional service’s audience and list the evidence needed before creating a custom audience, separating assumptions from known customer information.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

Where a formal level is unavailable, the level filter is an editorial estimate based on the published audience and requirements. Duration filters reflect the listed video time; exercises and independent practice can take longer.

View the curriculum and current access options at Udemy.

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Supporting provider sources

• support.udemy.com: supporting course information