Start Advertising Your Business on LinkedIn

LinkedIn’s own learning path groups five taught courses around the advertising workflow, then offers a practice exam and a separate certification exam. It suits beginners who want platform-authored instruction before comparing third-party courses. The sequence connects setup, audience choices, formats and optimization, while keeping the time needed for lessons distinct from the additional work of exam preparation.

What you will learn

• Explore LinkedIn campaign setup and targeting.
• Compare ad formats and optimization choices.
• Prepare for the separate Advertising Fundamentals exam.

Who this suits

Beginners interested in platform-authored advertising instruction. The five teaching sections total about three hours; practice and certification exams add time and are not counted as separate courses.

Before you enroll

LinkedIn interfaces, ad formats and account requirements change. Check the current platform rules before using outreach or automation, and respect recipients’ choices. Paid campaigns, premium products and external tools can cost extra. Practice with fictional business information and a campaign plan before spending. A training certificate is distinct from an official LinkedIn certification exam, and results are not guaranteed.

LinkedIn offers the Marketing Academy learning courses and certification preparation free of charge. Registration or sign-in is required. The certification is awarded after passing the separate exam; completing lessons alone does not award it. Actual advertising requires a separate budget.

Put it into practice

Plan a fictional LinkedIn campaign on paper. Match an objective with an audience and ad format, explain one optimization choice and identify which platform lesson you would revisit before attempting the exam.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

The official indexed learning-path page lists five English taught courses: 47, 30, 53, 41 and 8 minutes. The optional practice and certification exams are not separate teaching options. Free access is supported by LinkedIn Help. Beginner is editorial based on the introductory path.

View the curriculum and current access options at LinkedIn Marketing Academy.

How YellowCourse describes and checks learning resources.

Supporting provider sources

• training.marketing.linkedin.com: supporting course information
• linkedin.com: supporting course information