Viral Marketing and How to Craft Contagious Content

Wharton examines the behavior behind sharing and social influence. Memorable ideas connect with word of mouth and the structure of social networks. It suits learners who want to analyze why content spreads while recognizing that studying these patterns does not make an individual campaign’s reach predictable.

What you will learn

• Explain factors that make ideas memorable.
• Examine social influence and word of mouth.
• Connect distribution patterns with social networks.

Who this suits

Learners interested in the behavioral foundations of content sharing and marketing.

Before you enroll

Choose a specific audience and a real information need before producing content. Provider interfaces and channel rules change, so compare dated demonstrations with current documentation. Use permitted assets, check factual claims and measure useful outcomes; a course does not guarantee search positions, traffic or conversions.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Compare two permitted examples of shared content and propose an evidence-based explanation for their different audiences and distribution patterns.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

How YellowCourse describes and checks learning resources.