Upgrade Your Marketing Strategy with Microsoft Copilot

The opening course in Microsoft’s marketing series introduces generative AI capabilities before considering their use across marketing functions. Its later material connects those uses with a wider strategy. Choose it when you want to evaluate where an assistant fits into research, planning and communication, rather than learn only one content-generation command.

What you will learn

• Identify a marketing task suitable for Copilot.
• Connect an AI use case with a campaign objective.
• Review a proposed strategy against available evidence.

Who this suits

No previous experience is required. A basic understanding of a product, audience and marketing goal helps make the examples meaningful.

Before you enroll

AI can suggest a strategy without current market evidence. Check customer assumptions, campaign figures and competitive claims using reliable business sources.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Tool subscriptions, model API usage and cloud services may cost extra.

Put it into practice

Draft a plan for a fictional product, separate sourced facts from assumptions, and define one measurable experiment for the most uncertain assumption.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

How YellowCourse describes and checks learning resources.