Twitter, LinkedIn, and YouTube Marketing

Digital Marketing Institute compares three social channels, including a substantial LinkedIn and social-selling section. Company presence and ad measurement sit alongside Twitter and YouTube examples. It suits learners comparing a professional-network strategy with other channels and who want to explain why an audience or campaign objective would justify choosing one, while checking older platform terminology against the current interface.

What you will learn

• Explore LinkedIn presence, social selling and ads.
• Compare professional-network and video channels.
• Review channel-specific campaign measurement.

Who this suits

Beginners interested in social marketing. LinkedIn is one of three substantial sections; this is a multi-platform course, and any DMI specialization credential has separate completion conditions.

Before you enroll

LinkedIn interfaces, ad formats and account requirements change. Check the current platform rules before using outreach or automation, and respect recipients’ choices. Paid campaigns, premium products and external tools can cost extra. Practice with fictional business information and a campaign plan before spending. A training certificate is distinct from an official LinkedIn certification exam, and results are not guaranteed.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Compare LinkedIn and YouTube for an invented business objective. Explain the audience and content differences, choose a useful measure for each and identify a platform detail that needs checking before implementation.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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