Search Engine Optimization and Content Marketing

IBM connects search optimization with content planning and measurement. On-page and off-page work lead into technical considerations, analytics and a final project. It suits beginners who want to understand how useful content, accessible site structure and performance review fit together, with no promise that one technique guarantees a ranking.

What you will learn

• Research topics and improve on-page content.
• Review technical SEO and analytics fundamentals.
• Develop a content strategy through a final project.

Who this suits

Beginners interested in digital marketing; no previous experience is required.

Before you enroll

Choose a specific audience and a real information need before producing content. Provider interfaces and channel rules change, so compare dated demonstrations with current documentation. Use permitted assets, check factual claims and measure useful outcomes; a course does not guarantee search positions, traffic or conversions.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Audit a fictional article for its audience question, title, supporting evidence and crawlable links, then propose changes with a reason for each.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

How YellowCourse describes and checks learning resources.