Building and Sustaining Strong Brands

Sage Publications moves from creating a brand to keeping its communications and operations consistent as it grows. Audits, extensions and co-branding introduce choices about a portfolio and the risk of dilution. It suits learners who want to evaluate how a new offering fits an existing identity rather than assume that every expansion strengthens the parent brand.

What you will learn

• Explore positioning and communication for a new brand.
• Use brand audits to examine consistency.
• Compare extensions, co-branding and portfolio structures.

Who this suits

Learners interested in practical brand creation and growth. The provider labels it intermediate while stating that prior brand-management experience is not required.

Before you enroll

Compare the course emphasis with your goal: brand strategy, customer experience, personal identity and visual design are different kinds of work. Use the published syllabus to check which one is taught. Brand examples illustrate a decision process; they do not promise revenue, valuation or audience growth for another organization.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Propose a fictional extension for an existing imaginary brand. Explain the fit with its positioning, identify a possible dilution risk and write an audit question that would help test the proposal.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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