Brand Innovation, Global Strategy, and Crisis Management

Sage Publications examines how brands respond to change through innovation, community participation and international strategy. Ethics and crisis management add questions about purpose and stakeholder trust. It suits learners interested in complex brand decisions, including how to adapt to a different market while maintaining a credible identity and responding when that identity is challenged.

What you will learn

• Compare innovation and consistency in brand relevance.
• Explore communal and international branding.
• Assess ethical purpose and brand-crisis responses.

Who this suits

The provider labels this course advanced but does not require prior advanced branding study. Familiarity with positioning and brand equity will help connect the case discussions.

Before you enroll

Compare the course emphasis with your goal: brand strategy, customer experience, personal identity and visual design are different kinds of work. Use the published syllabus to check which one is taught. Brand examples illustrate a decision process; they do not promise revenue, valuation or audience growth for another organization.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Draft a response plan for a fictional brand entering a new market. Identify an adaptation, an ethical concern and a potential trust problem, then explain how stakeholder evidence would change your response.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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