Prompt Engineering for AI Image Generation

Bill Rosenthal connects initial image generation with prompt refinement and practical business use. The course is delivered through interactive course components rather than a conventional video-only sequence. It suits learners who want to explain how an image request becomes a usable result and which review decisions are needed before that result enters a workplace communication or creative process.

What you will learn

• Translate an image request into an initial prompt.
• Refine generated results toward the intended outcome.
• Explore image generation in a business setting.

Who this suits

Mixed levels is an editorial estimate because the public page does not state a formal level. The listed workload includes interactive components and completion activities, rather than five hours of video.

Before you enroll

Check the demonstrated interface and model version before following older lessons, because controls and access plans change. A course purchase does not include a separate image-tool subscription, generation credits or cloud GPU time. Use reference images you have permission to upload, inspect generated details carefully and review the relevant model license before publishing. Keep a record of prompts, settings and edits so another person can understand your process.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Write a fictional workplace illustration brief with a format, audience and purpose. Compare two prompt revisions, flag a misleading detail and explain the approval checks needed before using the image in a presentation.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

How YellowCourse describes and checks learning resources.