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Saïd Business School, University of Oxford — Matthias Holweg

Generative and Agentic AI

Explore Oxford Saïd’s introduction to generative and agentic AI, covering tool use and the difference between generating content and taking actions.

PaidBeginner10+ hoursEnglishCertificateAI Agents
Go to course

Opens on the provider’s site. Check current access and certificate terms there.

Course overview

Oxford Saïd builds from generative AI and practical use toward agents. The sequence gives learners a conceptual bridge between content-generation tools and workflows that act through connected capabilities. It is an introductory comparison option before a coding-focused agent program.

What you will learn

  • Explain the role of generative AI in a workflow.
  • Distinguish content generation from agent behavior.
  • Identify a practical application worth examining further.

Who this suits

Learners with an interest in practical AI tools; familiarity with AI basics is recommended.

Before you enroll

The provider lists beginner level. Inspect what the tools can actually access and do, and separate an agent demonstration from evidence that it is reliable for a particular task.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Compare a fictional task answered by a chatbot with the same task handled by an agent. Identify the new permissions, review points and failure modes introduced by actions.

Source and review

This overview is based on the provider's published information, checked on . It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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At a glance

Provider
Coursera
Learning format
Course
Price
Paid
Level
Beginner
Study time (approx.)
10+ hours
Language
English
Certificate
Available; check provider terms
Created by
Saïd Business School, University of Oxford — Matthias Holweg
Category
AI Agents
Page updated
12 Oct 2026