Content Marketing Using Generative AI

Virginia Darden connects generative-AI applications with the work of understanding an audience and planning content. The course uses online brand-promotion practice to make those ideas concrete. It suits learners who want to evaluate AI-assisted marketing choices while keeping customer insight and editorial judgment central to the process.

What you will learn

• Explain generative-AI frameworks for marketing.
• Use customer insight to shape content decisions.
• Explore AI-assisted online brand promotion.

Who this suits

Beginners; prior AI and marketing knowledge is recommended but not required.

Before you enroll

Choose a specific audience and a real information need before producing content. Provider interfaces and channel rules change, so compare dated demonstrations with current documentation. Use permitted assets, check factual claims and measure useful outcomes; a course does not guarantee search positions, traffic or conversions.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Use fictional customer questions to prepare a content brief, compare an AI-assisted draft with the brief, and document the revisions that make it more useful.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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