AI Ethics, Responsible Use, and Creativity

The University of Michigan examines generative AI from the perspective of creative work. Legal and ethical questions connect with the SIFT evaluation process and decisions about individual or company use. It suits creative professionals who want to assess a tool’s role before accepting it as a routine part of their workflow.

What you will learn

• Evaluate AI tools through the SIFT process.
• Assess risks within a creative workflow.
• Explain responsible choices about AI-assisted work.

Who this suits

Creative professionals, marketers and people directing creative work, following the provider’s stated audience.

Before you enroll

Compare dated course examples with current provider documentation and the context of the proposed system. A framework is a starting point for review, not proof that a system is safe or compliant. Use synthetic examples and document assumptions, affected groups and unresolved questions.

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Put it into practice

Evaluate a fictional AI-assisted creative task and record the intended purpose, risks and reasons for keeping or changing the proposed workflow.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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